When we connect to the internet through a web browser,
this provides information on aspects like our operating system,
in which language we have it configured or the version we use.
This allows for statistics,
but it also helps the browser to show us the web page in our language
and optimized for our browser, to see it better.
It is information that contemplates many parameters
and that could uniquely identify us.
Also, for some time now,
another element came into play that changed everything:
the famous cookies.
The first time we connect to a Web page we have to decide which ones to accept.
Cookies are identifiers that, once accepted,
they are sent every time we access a web page.
Unlike IP addresses that can change,
there are persistent cookies, that never change.
It also allows users to differentiate from the same computer,
or same user with different browsers,
something that cannot be done with the IP address.
Finally, cookies can be associated with each of the elements on a web page,
such as texts, own images, advertisements or videos.
Technical cookies are those necessary for the operation of a web page.
If we disable them, we will not be able to access them.
There are personalization ones that serve to adjust the contents to our characteristics,
such as our language or our browser.
These are cookies that are useful to us.
But there are also cookies that provide information that,
far from being useful, it goes against our privacy
Analytical cookies provide statistics about how we use a website
and allow us to distinguish users based on what we look at,
in which order we do it or what we are looking forâ€¦.
Advertising cookies make it possible to determine our habits in order to offer us content,
personalized products and services, depending on the commercial interests of the advertising companies.
depending on commercial interests of advertising companies.
Finally, tracking cookies collect data on our activity,
such as the places we visit, how long we are there, and what products or services we consume.
In this way, user profiles are created that are sold to third parties.
This is the reason why, after doing a search,
we see advertising for that which we searched on different web pages.
It also explains that there are companies who live by exploiting the data
what they have achieved with the cookies which we have accepted.
Use private or incognito browsing.
All browsers support it and at the end of navigation
the browsing history is deleted and stored cookies.
If we don't want to give up the advantages of the personalization cookies,
at least we have to reject the others.
Another good habit is to clear cookies
that we have saved in the browser from time to time.
Finally, there are also utilities
that we can add to our browser to protect privacy
Everything the internet knows about you is in your hands.
Protect your digital footprint.